
This bakery is a visual confection, defined by a pastel color story and a clean, soft-minimalist aesthetic. The brand identity embodies playful elegance, utilizing carefully curated typography, balanced composition, and delicate iconography to evoke warmth and charm. Every element, from the logo to the packaging, feels like part of a cohesive visual narrative, blending artisanal authenticity with a light, editorial design sensibility. It’s an original pastry and dessert destination, expressed through color, form, and texture.
Brand Standards
Logo Ideation
Tagline
Merchandise and Storefront